A new Shopping tab that provides more details about your product snippets, merchant listings, and shopping tab listings in Google Search is now being rolled out by Google within Google Search Console.

What’s unique? 

You might not notice any changes right away because Google is implementing this “gradually over the following few weeks,” but “qualified online store owners that have embraced product markup will see a new area called Shopping tab listings,” according to Google.

Additional details

From there, merchants will be able to easily create a Merchant Center account utilizing a streamlined assisted sign-up procedure without having to re-verify website ownership, according to Google. With this new option, merchants just need to keep product structured data up-to-date rather than submitting a product feed. Products will appear more rapidly on Google’s Shopping tab thanks to this improved process, which will also help retailers connect with customers.

Why do we care?

It would be really helpful to have more information from Google about how well you are doing in Google Search, especially as the holiday shopping season approaches. So, as the holiday shopping season gets underway, dive in and examine how your products are performing in Google Search to determine where you can optimize.

What are the benefits of that?

This helps you to provide more product snippets details, business listings, and shopping tabs product listings.

Who can access it?

If you’re an authorized business partner then you can use it from Google Search Console Listings Tab https://search.google.com/search-console/shopping-tab-listings