In layman’s terms, backlinks are links that go from one website to a page on another website (also called “inbound links”, or “incoming links”). Backlinks are counted by Google and other top search engines as “votes” for a certain page. Pages with lots of high-quality backlinks from trustworthy and similar niches of websites typically score well in organic search results.
Why backlinks are so important for a website?
The backlinks are important for the following reasons:-
Search engines such as Google consider backlinks as references. In general, the more votes (backlinks) your web pages obtain, more the likely it is that they’ll rank for important specific keywords.
Links are parts of search engine algorithms from a long time ago. In fact, the first Google algorithm that is PageRank was built on the basis of backlinks.
Even though Google has changed its algorithm tens of thousands of times since then, backlinks are still an important ranking factor.
Backlinks are still one of Google’s top three ranking determinants, the search engine giant has revealed.
How are we aware? The number of backlinks from different sites (referred domains), which is one of the website ranking variables we’ve looked into several times, highly correlates with organic search traffic.
Search engines discover new content by revisiting to recently visited pages to look for fresh references.
If you get backlinks from widely discussed, search engines may discover your content more rapidly because they revisit popular pages more regularly than unpopular ones.
- To get Referral traffic
Links that redirect to useful resources are known as backlinks. They can be clicked due to this. You get referral traffic whenever anyone clicks a link to your website.
What Kinds of Links Are Useful?
Backlinks are not created equally.
In other words, prioritize high-quality backlinks if you want to rank higher in the SERPs.
In other words:
One high-quality backlink is equivalent to a thousand low-quality ones.
Attribute 1: They Originate From Reliable, Credible Websites
Which would you prefer: a backlink from Harvard or one from just any guy’s website?
It turns out that Google shares this sentiment.
This idea is referred to as “Domain Authority.” In essence, a site’s authority determines how much authority it can transfer to your site (via a link).
Attribute 2: They utilize your target keyword in the anchor text of the link
As a refresher, anchor text is the portion of a link that is visible text.
An anchor link is what?
Generally speaking, you want your links’ anchor text to contain your target term.
The association between keyword-rich anchor text and better rankings for that term was really discovered in a recent industry study.
anchor text with keywords
And now, a brief word of caution:
Avoid using excessively keyword-rich anchor text. In fact, Google’s algorithm includes a filter known as “Google Penguin.”
Black hat link-building methods of off-page activities blocked by Google’s Penguin Algorithm. And it pays particular attention to websites that create backlinks using exact-match anchor text.
Attribute 3: The website linking to you is pertinent to your website.
Google wants to know that two websites are related when one connects to another.
When you consider it, the following makes sense:
Consider that you recently wrote an article about marathon running.
Then, compared to websites on fishing, unicycles, and digital marketing, Google will give links from websites about marathons, running, and fitness with MUCH MORE weight.
Attribute 4: The link should be a “Dofollow” link
Google and other search engines ignore links that contain the no-follow tag.
Nofollow links (also known as links that are not taken into account by search engine ranking algorithms).
Do follow links creates the great majority of web links.
Most of the links that have nofollow tags aren’t particularly valuable, to begin with. For example, nofollow links are often present in these resources:
- Blog Commenting
- Press reports
- Pay-per-click ads
If these links are nofollow, they don’t matter because they will not help in SEO.
Attribute 5: The link comes from a domain that has never linked to you before
Consider receiving a link from Website A.
Let’s assume Website A connects to you once more. once more. once more.
Are the second, third, and fourth linkages just as effective as the first?
As it turns out, the value of connections coming from the same domain decreases with time.
Generally speaking, obtaining 1000 backlinks from 1000 different websites is preferable to obtaining 10,000 links from a single website.
The number of websites that are connecting to you is not the total number of backlinks.
It’s time for me to demonstrate how to begin developing backlinks now that you are aware of the kinds of connections that will benefit your Google rankings the most.